It is now getting harder to be noticed and to make a sale. For one thing, if you’re a traditional brick-and-mortar small business, you have to do battle with online-based businesses that sell similar products or services like yours.
So what does a little guy such as yourself have to do to sell your products? Here are a few basic sales techniques that you can try.
1. Go online.
If you still don’t have a website, now is the time to build one. Build an online presence for your business because the trend is going that way. More and more people are buying stuff online so if you don’t try to get your own piece off that market, I’m afraid it will just get harder for your business to survive.
There are online services that will allow you to easily create a website or an e-commerce store with just a few clicks. Of you can hire a web designer to do it for you if you don’t have the time or skills.
Also, some businesses can make do with simply having a social media presence like in Facebook or Instagram. Social media is a great place for you to connect with your customers on the web.
2. Define your value proposition.
It is understandable that you have a number of competitors, but what is important is for you to stand out among the rest. How can you do it? It’s by making it clear to your target market what is the value that your business can provide to them that your competitors cannot give.
It doesn’t have to be a groundbreaking value or idea. It can be as simple as announcing that you have ample parking space. You would be surprised how many people consider parking as part of their purchase decision or even if they would patronize a business.
So find what makes you valuable and make sure that people know about it.
3. Add a Face to Your Small Business
People like knowing who they are doing business with especially if it’s a small business within their area. And you can do this by making yourself available at your store as often as possible so your customers can see you and notice you.
Try your best to be approachable and helpful to your customers’ needs. Do they have a request that you can accommodate by going the extra mile? Then do it. Getting your customer’s trust and approval will surely go a long way for your business.
Another way to get yourself known as the face of your business (and not just its owner) is to shoot some videos and post them online on YouTube, Facebook, or other social media sites. It doesn’t have to be a sales video all the time, because I assure you, people can easily get tired of it.
Post videos of you solving real-world problems using your products or services. And try to make it as entertaining as possible. Nobody wants to watch a monotonous and drab video.
Give Them a Try
These are just some of the things that you can do to improve the sales of your business. Just give them a shot and I’m sure you will see the positive feedback from your efforts.