Your small business is starting to pick up and you’d like to know how to get more customers through the door. Have you considered creating a digital presence?
More and more people are online these days and they are not only there just to do social media posting, but for their shopping as well. So it makes perfect sense that you create and follow a digital marketing strategy for your business.
Here are three of the best ways to get more customers online.
1. Create a website.
Your website will be your business’ address on the internet and just like your own physical store or office, it should be easy to find and interesting to look at. You can hire a web developer to create one for you or you can use one of the website building platforms currently popular today. The latter will help you save time and money on web development.
And while you’re at it, you should also put some effort into search engine optimization. Basically what it does is it makes your website very easy for Google to find and understand. Why is that so? Google is the number one search engine where people usually go to look up stuff. If your website is properly optimized for certain keywords, then when people search using those words, they will find your website.
2. Be active on social media.
Facebook, Instagram, Twitter, Pinterest, and YouTube. These are probably the most popular social media sites today. While you don’t need to be active on all of these platforms, you should at least choose one and focus all of your efforts on it.
Which one should you choose? It depends on what you think most of your customers are usually using. Also, consider what is more appropriate as a medium for your products and services. If your product is about fashion, then definitely Instagram is the way to go. Are you offering a service? Facebook is a good choice as well as YouTube. You can upload product reviews and tutorials on YouTube.
3. Paid advertising.
With this one, I highly suggest that you go with Google Ads (formerly Google Adwords). If you sign up and create your ads there, they will show up in Google search results and on websites that show Google advertisements.
Again, since Google is popular and it is everywhere, it makes sense that you focus your paid advertising budget and efforts on their platform. It is actually easy to understand and use. Also, they have safeguards set in place to help you budget your advertising money more efficiently.
Digital Marketing Is Really the Way to Go
There is no question about it, you need digital marketing if you want to expand your business. Your potential customers are out there on the web, you only need to make yourself be heard and noticed and surely they will come for you. Well, in a nice business sense.