Ahrefs, SEMrush, Moz Pro, and SpyFu. These are all great services for any keyword research project, but they are all paid services. And it’s not as if they’re a one-time payment kind of thing. These are monthly subscriptions that can even go into the hundreds of dollars price range. But don’t despair, because if you can’t afford these services (at least not yet), there are free keyword research tools that can still help you find the keywords that you need for whatever project you’re working on.
1. Google Keyword Planner Tool
Let us start with what we all usually begin using in this line of business, the Google Keyword Planner tool. It is one of the most popular and and most used tool and it’s because of two big reasons: it’s free and it’s from Google. This tool uses data coming from Google itself, you know, the search engine whose search results you want to show up on. So it’s only natural that you’d want to use Google’s own data to find your keywords.
The biggest limitation that it has in my opinion is that it doesn’t show a more detailed or specific search volume range. It’s just too wide. Oh, Google can make the results better but only if you’re actively using your Google Ads account. You know, you’re bidding and keeping your ads running. But if you’re not active on your Google Ads account, you’ll only see search volume results like this:
As you can see from the screenshot above, I did a search for ‘keyword research’ and the tool gave back 1K – 10K on the monthly search volume. That’s a gap of 9K. Even bigger is the one on ‘keyword tool’ because it gave me 10K – 100K. That’s the kind of gap I’m talking about.
But all’s not lost. If you have no budget for other tools, like the services I mentioned at the start of this post, the Keyword Planner is still a good place to start. Why? Because it will at least show you that the keyword you’ve been thinking of using is indeed being searched for and that at least you have an idea, even if the numbers are not as specific as you would prefer it would be, on how many people are searching for it on a monthly basis.
So yes, the Google Keyword Planner Tool is still a useful tool, just don’t rely solely on it.
Sounds like Google, right? I actually like that name, it’s funny, it’s catchy, it’s just not immediately apparent to me what it actually does, unlike the name ‘Google Keyword Planner Tool’. Now that one I immediately know what it’s all about just by its name alone. But moving past the name, here’s what Soovle looks like:
So that’s Soovle. You just type in your seed keyword (the initial keyword that you can think of) and gives you suggestions coming from different sources like YouTube, Bing, Yahoo!, Amazon, and Google itself. This tool is useful if you’re in the early stages of your keyword research as it gives you some ideas for your seed keywords from which you will, and I expect that you do, perform a much deeper keyword analysis to find the most appropriate keywords for whatever it is you’re working on.
3. Answer the Public
If you like to see visual connections of the keywords being suggested to you, then you’ll like Answer the Public. Aside from being a nifty keyword research tool, it is also a great source of article topic ideas in case you’re getting short of… well… ideas. You can sort the results based on prepositions, comparisons, and in alphabetical order. Believe me, you have to try it for yourself to see how useful Answer the Public can be.
How about you? What free keyword research tools do you use?