Does your business cater to a local market? Are you at a loss on how you can best promote your small business? That is what we are going to tackle here. I’m going to show you some of the most basic ways that you can promote your business locally.
The beauty of these strategies is you won’t need a big budget to achieve your goals. You just need to have a well thought out plan for each of these approaches to ensure their success.
1. Sponsor a local event.
Now I know I said you will not have to spend a lot of money to promote your business, but there are sponsorships that can be inexpensive. Of course, it really depends on the event. You can sponsor an event at a school fair or a charity event or a marathon.
Just choose an event where you think your potential customers will be going to and then make sure that your business will be brought to their attention in the form of a tarp sign, a newsletter add, or a small booth.
2. Have a social media presence.
Be active on the top social media networks like Facebook, Twitter, or Instagram. Actually, you don’t need to be heavily active on all of these networks, just give it a shot and see which one will get more traction, meaning which will get more interaction from the people.
For instance, if you notice that your small business’ Facebook page gets the most followers, then focus on Facebook instead of the other networks. This ensures that you can properly manage your account and reach out to your audience more effectively because you are focusing on only one network.
And by the way, set a posting schedule. It can be daily or even just weekly, just enough to regularly interact with your followers otherwise they might get bored or even worse, forget about you.
3. List your business on Google My Business.
Just think of it as a local listing for businesses and it will give your small business a better and more effective presence on the web when people do their searches on Google. Make sure that you properly and accurately state all the necessary information including your business address, phone number, office or store hours, directions, and also a link to your website.
4. Give back to the community.
People love to support small businesses who contribute to the wellbeing of the community. You can do this by organizing a charity event or making contributions to charitable groups. You can also start a promotion wherein you will give a percentage of your sales to a worthy cause. You can never go wrong with this type of marketing.
5. Organize a workshop.
Use the specialization or skills that you have and teach your community. For example, if you are in the graphics business you can teach a photography class or an art class with your target audience as your demographics.
This is in a way adding value to your community just by existing as a small business. People will patronize a business who they think has a purpose other than simply selling a product or service to them.
Promoting your small business locally, as you can see, does not have to cost you big bucks. You just need to be creative on reaching out to your target customers. Remember, when it comes to marketing or promotion, it’s still all about what you or your business can share to the community that matters.