No matter what you sell and even if your business doesn’t operate online, your customers and prospects expect to see you online. To build a strong online presence for your business, you need to do more than just maintain a website or a Facebook page. Here’s what you can do:
1. Find the Right Content Platform(s).
Having the right platform to post your content is essential. Where else would you deliver your messages to your customers? There are multiple platforms out there that you can use to leverage your business.
As each business has its unique features and requirements, platforms can serve just exactly what you need. If you’re a restaurant, for example, Yelp is a good platform for you. Showcase your dishes and happy customers in beautiful photographs through Instagram, if you think a visual approach is better. Create a website where you can tell your business’ story or have it act as an online storefront. Or do all three!
2. Write Original, Engaging Content.
Having a content platform is important, but it’s the content that really carries the weight. Write relevant content that your customers will love. Use keywords wisely, as overuse of keywords can actually get you punished by Google.
Speaking of which, Google rewards websites with quality sites delivering original content, thus improving your rankings.
With great content, you can make a better website for your customers to experience and also get on Google’s good side.
3. Do Search Engine Optimisation (SEO).
Search engines are one of the most powerful sources of traffic you can utilise. On top of producing meaningful content and a great platform, using a local SEO strategy can help your website stand out and drive more customers to your business. Improve your website’s SEO by building links, getting listed on Google My Business and major directories, and getting dazzling, positive online reviews.
Keyword research is critical for your website: for site optimisation, writing content, and local search. By using words and phrases that your customers use, they can find your business easier online. Here are three free keyword research tools that you can use.
Link-building is often overlooked even though it’s a huge factor for better rankings. Acquiring links from relevant, high-authority sites improves your own website’s relevance and authority.
4. Use Social Media.
In 2019, Facebook had 2.45 billion monthly active users, Youtube had 2 billion, Instagram had 1 billion, and Twitter had 330 million – your customers are here and you have to go where they are.
Social media makes it easier for your customers and prospects to reach out to you and for you to hear what they have to say. It’s also easy for you to let them know about sales, new products, holiday specials, tutorials, and more!
5. Go Mobile.
When Google ranks websites that are mobile-responsive, you know that you’ll have to do the same. Just last year, it was recorded that 60% of users use their mobile devices in doing online searches.
Get optimised for mobile now. Not only will Google reward you for it, but your customers can have a better experience when visiting your website.
6. Advertise Online.
We’ve come a long way since the first banner ads in 1994. Nowadays, any ad that would look like the ones from the 90s might be tagged as spam or a virus.
Online advertising now comes in multiple formats and can target people in need of your products. Measuring the effectiveness of your ad is easier now too because you can track metrics such as clicks, impressions, and conversions.
Paid Search Advertising and Paid Social Advertising are two popular and effective ways of advertising online that you can try. Invest in online advertising and you’re bound to see an improvement in your online presence.
Don’t Forget to Measure
There’s a saying that goes “If you can’t measure it, you can’t improve it.” Remember to track your online efforts to learn what is working and not. Building a strong online presence isn’t just a one-time thing; with algorithms, trends, and people’s behaviours evolving, maintaining your presence online will need you to be on your toes constantly.
You can learn more about some of these points in my other post: 3 Digital Marketing Strategies You Should Try.